Online dating industry worth play battle of the sexes online
Specific factors that are unique for each business must be considered.
Additionally, it also looks at the ongoing problems faced in the dating market with fake profiles, fraudulent traffic, and database breaches.In addition, it offers mobile applications under the Match, Ok Cupid and Date Hookup brands.The division generated over 3 million in 2012. Jiayuan is an online dating company based in China.is China’s largest online dating website. The company allows users to post profiles for free and charges an initial messaging fee and a periodic subscription fee.The company’s online services division generated million in 2011. Spark Networks offers online desktop and mobile dating websites. The company offers free membership but requires a subscription fee to message other users.
The availability of financial data for publicly traded online dating companies makes it possible to compare a subject company to industry benchmarks and apply industry multiples.